by ktunotes.net

Last Updated on April 11, 2023

Select your KTU B.Tech MARKETING MANAGEMENT Notes from the following list of modules.

Marketing Management is a crucial subject for students pursuing a degree in business management. This subject is offered in the seventh semester of the Bachelor of Technology (B.Tech) program at the Kerala Technological University (KTU). The syllabus of Marketing Management is designed to provide students with an understanding of the principles and practices of marketing. The course covers various modules, including Module 1: Introduction to Marketing, Module 2: Marketing Environment, Module 3: Consumer Behavior, Module 4: Product Management, Module 5: Pricing Strategies, and Module 6: Promotion and Advertising.

In Module 1, students will learn about the basics of marketing, including the definition, scope, and importance of marketing. They will also understand the marketing process, marketing mix, and marketing segmentation. Module 2 covers the marketing environment, including the micro and macro environment, and the impact of technology on marketing. In Module 3, students will learn about consumer behavior, including the factors that influence consumer behavior, the buying decision process, and consumer research.

Module 4 covers product management, including the product life cycle, product development, and product branding. Module 5 focuses on pricing strategies, including the factors that influence pricing decisions, pricing objectives, and pricing methods. In Module 6, students will learn about promotion and advertising, including the various types of advertising, the advertising budget, and the role of advertising in marketing.

Overall, Marketing Management is a comprehensive subject that covers various aspects of marketing.


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